2. Trade Show Tales is more than a blog. Just wanted to drop by and let you know that will be at again this year! Don’t be the booth that hands out branded pens and keychains. The best-printed marketing deliverable to use for a pre-show mailing is a 5 1/2 by 8 1/2 wide color glossy postcard, mailed to the shows mailing list by first class mail so it arrives approximately one and a half weeks before the first day of the trade show. Examples of compliant and non-compliant lists. Review the effectiveness of each of your pre-show, at-show, and post-show promotional programs and sponsorships. Here are some options to kick it up a notch: Also, here is a handy guide to set up HubSpot meetings for your team! Some trade show organizers provide email lists of attendees to exhibitors free of charge. He has worked for startups as well as global firms. Qualify Leads 8. Employ word-of-mouth Set Measurable Goals. People are always interested in discounts, so, if the reader is lacking anything that the company offers, they’ll know to act quickly, resulting in a quick and easy sale. Rent or Request Attendee Email List Sending a carefully crafted email to trade show attendees is a highly effective way to drive traffic to your exhibit. You’re likely to get a higher bounce rate, and you don’t want your company to come off as spammy. In we’ll be attending and will be exhibiting at ! If you want to create more structure, provide visitors with a sign-up contact form that allows them to make an appointment at your exhibit. Are you: Whatever it is, the emails you send should include a mention of something that pertains to the goal and readers should care about meeting you at the show to find out more. Here’s the best thing you can do: Take notes during the show. Your trade show follow-up process should start during the show; your emails will be more effective if you collect the right pieces of information while you’re talking to prospects. After all, it’s only ! Implement Multi-Touch Point Marketing. Trade show email marketing: tips, examples and best practices. Check out our Manufacturer’s Ultimate Guide to Trade Show Marketing for tricks on how to make your booth stand out. Invite attendees to make appointments if they want your personal attention when they visit your booth. We’d love to hear about what has been up to in the past year. The ideal pre-trade-show email campaign is one that sends out just the right number of emails to everyone on the list. Check out some of these pre-show marketing tactics: 1. Mention that you’ll be there and what you’ll be showing. If you segment a list to only include past show contacts, be sure to exclude them from other applicable pre-trade show emails where the content may overlap. Another group might be attendees who work for companies that are targets for your sales team. Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success. Ask your trade show marketing contact the following: Others make the information available on request for a fee. Email is especially important because it allows you to reach a targeted audience with precise messaging, and it’s repeatable. protocol 80, Inc.15 North Kendall Ave.Bradford, PA 16701Call us: 814-596-0020, 6 Pre-Trade Show Email Templates You Should Be Sending, This is a great way to spread out and organize all of the important info you want your contacts to know, while making sure you’re not hitting them too frequently or with too much content repetition. This is a chance to promote your brand and generate interest ahead of the event. At ProExhibits, Paul helps the company reach clients through traditional and digital marketing programs. For Zoomtopia, the email marketing team decided to draft a “letter to management” that readers could download and show to their managers to help convince them to invest in Zoomtopia event tickets. Remind people they can drop in on your exhibit the day-of or sign up for scheduled appointments if they want to see you personally. I thought you’d want to know! Your pre-trade show marketing efforts should include promotion of what will be going on at the trade show that may be of interest to your current customers and others who will be attending the show. That's a line reserved for my mother, not for some stranger working a trade show booth. Pre-show; Mid-show; Post-Show; Drip Campaign; 1. Before the show, reach out to attendees at minimum with email that offers something of value, potentially with direct mail, and for top prospects, by personal telephone calls. In situations where using your link gives the registrant a discount on the registration fee -- be sure to highlight that in the subject line of your email! This one is a little tricky if you didn’t enter the conference or trade show with a plan. Include a fun or interesting fact about each team member. With an extensive background in the high-tech sector, he’s also involved with technology strategy both internally and for clients.Â, How the Best Exhibition Design Firms Can Influence Your Audience, The Best Medical Device Trade Show Display Ideas, The Best Ways to Make Your Exhibition Booth a Success, Boost the Sales Power of Your Trade Show Exhibit, How to Generate & Manage Leads at a Trade Show, How to Use LinkedIn to Promote Your Event, 5 Trade Show Trends You Need to Incorporate in 2019, Why a Mobile Exhibit Experience Could Be Perfect for Your Product Demos, Why a Trade Show Company Is the Perfect Place to Turn for Your Lobby Design or Other Permanent Installation, How to Get the Word Out on Facebook About Your Trade Show Appearance, Do the Most with Your 10×20 Trade Show Booth, 6 Unique Trade Show Marketing Ideas That Your Competitors Aren’t Doing, Information about your exhibit location on the trade show floor, Quick notes about your exhibit and what you plan to show, like product launches or upgrades, Information about who will be staffing the exhibit, Any functions your company is hosting during the trade show, Where a client is likely to find you after-hours for a bit of networking, Interactive events, such as raffles or games. 26 cold email examples broken down to write your own (2018. 7-step post conference & trade show email crm marketing progam. Best practices for pre-show email marketing Two words – trade show. It’s a time-consuming process, but it’s much more likely to work than sending a generic email to an entire list, especially if they’ve never heard from you before. Trade shows have a lot going on from live entertainment to exciting presentations. They’re about a special offer, an offer that’s ending today. 7 – Post Conference & Trade Show Email Tips. Interested in registering? Pre-Trade Show Email Marketing: Best Practices. Developing a great pre-show marketing campaign is almost as important as having an expertly designed booth that captures plenty of walk-in traffic. Those sales notes will help your follow-up email … We’ve been attending for and have accrued some helpful knowledge for first timers! It’s unlike anything we’ve ever done before for a show, and can’t wait for you to see it. So I thought we could take a look at the Ceramics Show for examples of what exhibitors are doing good and … not-so-good. This is especially true if you’re reaching out to an attendee list of people who may never have heard of you. Shoot them an email or grab some time right on their calendar to book a spot during the show! This can give you the opportunity to create a separate, additional email campaign targeting those sign-ups specifically, so you can give them more information about product lines and remind them of their appointment times as the event draws near and even during the show itself. Ideally, your pre-show marketing campaign should include at least 3 points of contact with prospects. As they improve, you improve! Mid-campaign emails should simply reiterate the information you’ve already provided. Even though your current customers won’t be prospects, their interest and presence at your booth will act as social proof for onlooking leads. Here are some pre-show marketing tips to help you get the best return on your investment. Having served in a number of executive roles for companies in Silicon Valley for over 25 years, Paul has a client-side perspective of the trade show event and exhibits industry. Promote the Event 4. I realized he was even more frustrated by this ridiculous exercise than I was. post-show email tool lets you set up email templates containing dynamically updated content For instance, one group might comprise people with a specific job title, or people who work in a specific department in their company. Once you know your goals and have your budget for pre-trade show marketing efforts, decide which tactics will best help your team reach those goals. We can’t wait to network with others in the industry, learn more about , and take home knowledge we can apply to our current processes. Evaluate the Event with Metrics Before you start developing your eight-step plan, you must consider the strengths and weaknesses of trade show marketing, as well as the best applications. Pre-trade show marketing ideas: Trade show postcard mailings. The investment adviser performs pre-trade testing to ensure that the trade meets with federal securities laws. Creative Market. Send them whatever you promised. Follow-Up Post Event 7. But your trade show success is not only about what happens at the event itself. This is a great example of how the Zoomtopia team went the extra mile to make it as simple as possible for prospects to register for the event. This is simply a matter of saying. They key to making the most out of your pre-show emails is to make sure it is a strong pillar of your overall trade show strategy. Email marketing is one of the most cost-effective ways to market your presence at an upcoming trade show. A well-crafted pre-trade-show email campaign is an invaluable marketing tool for that preparation. After I registered for the Ceramics Expo online, I received automated emails from the event staff. This field is for validation purposes and should be left unchanged. Note: Sending unsolicited emails can be risky. If possible, it’s great to personalize this email based on the conversation you had with the person, what their company does, or even where their from! One of the cornerstones of a pre-show marketing strategy is a pre-trade-show email campaign that targets potential trade show attendees and encourages them to visit your exhibit at the event. Emails should only be sent to people who, in some way, have given you permission to email. Develop Your Objectives 3. For more in-depth planning, divide it into three phases: pre-show marketing, which will tackle strategies designed to raise awareness of your participation in the upcoming trade show, at-show marketing, which will touch on your tactics to entice and engage with the attending market, and post-show marketing which will involve following up on leads. What should you include on the landing page? This template is a good catch-all, first email, for anyone on your list (including customers or past trade show attendees). Stop by and say hi. As an association executive, if the sight of these two words doesn’t immediately send images of making connections directly to your brain, then there’s a disconnect somewhere. Let’s get into it! In increase email open rates, make sure to set up resending the email campaign to non-openers, using different subject line.. What 19 Event Invitation Email Templates Can Teach You. Top content on Examples, Mail and Trade Show as selected by the B2B Marketing Zone community. If you’ll also be in attendance, we’d love to catch up! Another good way to be sure you’re not sending a generic email to every recipient is to segment your list with specific demographics in mind; the more specific, the better. It’s also not a bad idea to use this time to plan out your. Below you will find several examples of how professional senders nowadays use… sender name, subject line & preheader (yellow background), and the preview pane view (screenshot with images blocked and loaded) … to drive opens. Then I got this email, and at first I thought I had an epic Marketing fail on my hands, but it turned out to be quite the opposite. We know, we know -- increasing trade show booth traffic and engaging with prospects prior to the show is easier said than done. It’s always easy to spot a company that puts thought into the items it hands out at shows, and word of mouth can help get more people to your exhibit. Again, this is where a calendar comes into play. Nail Your Pre-Trade Show Email Strategy They key to making the most out of your pre-show emails is to make sure it is a strong pillar of your overall trade show strategy. There’s a minimum of four emails you need to prepare before a trade show before you ever arrive; because as soon as that show is over, you’re going to be moving on to the next project. Manufacturer Brand Awareness Strategy Guide, Inbound Marketing for Healthcare Technology, 9 B2B Email Marketing Tips to Help You Stand Out, Why Mobile Marketing Matters for Email Marketing Campaigns, B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World, 8 B2B Email Marketing Tips for Manufacturers to Boost Lead Generation, How to Record, Edit, & Share Videos with Vidyard. Put more effort into social media for trade show promotions — but only when you are already maximizing traditional pre-show and at-show promotions. Then you’ve lost them as a contact. Friendly members of our team ready to answer any questions you might have. . If you don’t receive this information from event organizers, feel free to ask for it. Hey! , . Send a final email to remind people of your location on the floor, encourage them to visit, and remind them of whatever promotion or special offer you’re providing as incentive. Make sure the content is valuable and offering something unique in each email you send. Understand Your Pre-Trade Show Advertising Tactics. Trade show success is a lot about just a few days: how many visitors come to your booth; getting leads and appointments, email addresses and phone numbers; and ultimately winning new sales and (lifelong) customers. . One of the cornerstones of a pre-show marketing strategy is a pre-trade-show email campaign that targets potential trade show attendees and encourages them to visit your exhibit at the event. When will you send emails throughout the trade show cycle? If you plan in advance, segment your audience when possible, and utilize the templates above -- you’re sure to have a trade show success story. Notice the first words of this company’s message. With pre-trade-show emails, you may need to be a bit more creative because you want to provide people with a reason to visit your exhibit on the day. Optimize Booth Traffic 5. I’ve collected 19 inspiring event invitation email template examples to help you come up with your own event email template, content and design. Too many, and your recipients end up with information overload. Let's talk about pre-show email marketing | access insights. for tricks on how to make your booth stand out. Some might argue, the work you do leading up to a trade show is even more important than the day of the event. They’re having a negative impact on the perceived value of your great show. Before moving to templates you could implement, let's look at some best practises and some rules of thumb to keep in mind before pushing send on your pre-show emails. Let Current Customers / Vendors Know You’ll Be Going, It’s also a great way to drum up traffic at your booth. A trade show checklist is a comprehensive and detailed list of tasks that are important in preparing and executing the said event. Before you compose anything in Outlook or Gmail, you need to define your goals for your event appearance. Unfortunately, those spammy emails are sticky–in the wrong way. If your company was given a unique link to drive registrants, be sure to use that in emails that direct people to register. If you have a promotional offer or giveaway planned, remind people what to do to be eligible. Simply copy and paste these samples when the time comes (with a little personalization, of course) and watch your prospects flock to your booth! >> For more details about trade show best practices to support all efforts in your strategy, be sure to check out, The Manufacturer’s Ultimate Guide to Trade Show Marketing. This is where you’ll keep all the relevant details about your show appearance in one place. Here is a link that you can use! Your feedback keep us on-track as we develop new products, explore new programs, and respond to the evolving world of trade … Your sales pitch is always more valuable when you offer an incentive that people will want to take advantage of. Keep your email short and to-the-point to avoid losing readers, but link to a landing page with an eye-catching call-to-action button. What do you hope to get out of the show? Advisers who work with large investment funds often use trade order management software to verify that the trade meets these specific requirements. 1. When creating direct sales emails, it’s easy to create this kind of value with things like discounts. Check out our, Manufacturer’s Ultimate Guide to Trade Show Marketing. Now, let’s look at an optimised trade show email cadence in more detail… 1. Pre Trade Show Marketing Tip #3: Send an Email to Attendee List. Also, it never hurts to have your happy customers walking around the floor spreading word of mouth recommendations! Link the “Team Member Name” to their bio on your site. But, how do you know if you’re seeing continual success year over year, and improving your metrics? Developing a great pre-show marketing campaign is almost as important as having an expertly designed booth that captures plenty of walk-in traffic. For instance, you’ll want to speak about the show, not be sales-y. Subject: trade show invitation letter Dear [Recipient Name], We are honored to invite you to participate in the annual trade show what will take place at the [venue name] between [trade show start date] and [trade show end date]. Talk about your exhibit, whether you have a particular theme planned, any promotions you’re running, and other details. For this reason, we’ve compiled a pre-trade show checklist to help you make a lasting impression on the event floor. Some things to take into account while drafting your trade show marketing strategy: It’s time to write the emails. Best email subject lines for exhibitor follow-up. If you choose to email trade show attendees, especially if they’re people you’ve never contacted before, put some thought into how you’ll address them. This could be anything from a pre-show virtual scavenger hunt or call for submissions to an entire sponsored pre-show event like a 5K, cocktail hour, or golf tournament. For example, don’t send this segment a booth announcement email if you’ve already sent this email! You can’t just set up your exhibit and hope for the best. To check out in person, be sure to register for ! Our team is busy gearing up for . Over on our blog we wrote a guide to everything you should see and do while in , plus tips and tricks for getting the most out of the trade show. Pro Tip: If your company was given a unique link to drive registrants, be sure to use that in emails that direct people to register. If you plan in advance, segment your audience when possible, and utilize the templates above -- you’re sure to have a trade show … You’ll find us at , which will feature  We hope you can stop by and reconnect! And it provides recipients with a place to find out more information. That’s why we put together this guide of sample emails to send prior to the show to help your team make the most out of the show. There are a ton of marketing tactics to use in pre-trade show advertising, which can be categorized as paid, earned, or owned media: If your team put together a list of people they connected with at the show last year, this is the perfect way to reach out and reconnect that relationship. You invest substantial time and money to send your team to a trade show. I have these cool things coming up. Participating in this type of event is typically a cost-effective way to market your business and gives you the opportunity to meet with … If you know a new gadget for MIG welding will be the focal point, be sure to share all the resources you’ve accrued about MIG welding over the years. For example, don’t send this segment a booth announcement email if you’ve already sent this email! In situations where using your link gives the registrant a discount on the registration fee -- be sure to highlight that in the subject line of your email! Choose unique and useful items, like mobile chargers or reuseable water bottles, and fun snacks or drinks. In pre-show emails, give attendees a reason to visit by including: Product launches; Contests and giveaways; Discounts and exclusive trade show offers; Unique booth elements; When crafting pre-show emails, it is important to include the booth number and location so attendees can easily find you on the busy show floor. 2. Also remember to check the list against any other subscriber lists you’re using to ensure you’re not targeting people who don’t fit your demographic, and that you’re not sending emails to the same person multiple times. The goal is to give the reader a good idea of what the value will be for visiting the booth. 6 Trade Show Email Templates to Integrate Into Your Strategy: 1.Reach Out to Contacts From Last Year’s Show. Write a separate email for each segment. Make sure the content is valuable and offering something unique in each email you send. Trade Show Exhibits Booths & Displays - San Francisco, CA. Establish your “why” and set goals.Are trade shows something you’ve just always done? Make sure that this email serves as a teaser for the booth, and you don’t give too much away! Worst-case scenario: They opt-out of your mailing list altogether. If you’re not up for writing a blog post about the trade show, try just sharing educational resources that have to do with the industry / things that will be spotlighted at the show. Read it here! Pro Tip: If you segment a list to only include past show contacts, be sure to exclude them from other applicable pre-trade show emails where the content may overlap. Trade Show Tales. The Best: Pre-Show Emails & Scheduling. That’s essentially what trade shows and conventions are all about. Capture Leads 6. . It’s also a great way to drum up traffic at your booth. Too few, and your pre-show campaign may get lost in your busy customers’ inboxes. But before we delve into the templates, let’s go over some best practices and rules of thumb for pre-trade show emails. It can mean huge things for your trade show ROI. Make sure you’re participating with the trade show hashtags, and use information crowdsourced from the online trade show conversation to pinpoint what info is valuable to your email list. This year at our booth will be featuring . Raise The Pre-Show Marketing Bar. Scooped up from last week's flurry of pre-show emails, here are three examples of what NOT to do with pre-show email subject lines: Can't wait to see you! Business and trade shows are excellent venues for promoting your company’s products and services. Because creating touchpoints with your audience is always important. Run a pre-trade show contest. Ideally, you’ll send no more than half a dozen emails in the six-month lead-up to a show—around one email per month. Many of today’s B2B marketers continue to use trade shows to drive sales. Whether it’s a link to read your educational content, register for the show, or view a YouTube video from shows past -- make sure the email reader knows exactly what you want them to do next. Pre-Trade Show Marketing Ideas. Be strategic and ensure your message is heard. One of the keys to success with any email campaign is to offer value. If you want to check out our past booths to gear up for this year’s show, take a glimpse back in time on our website . But, trade shows require extensive preparation. Send out a separate email to people who signed up for appointments to remind them of the time and day they’re scheduled to meet with you. Having a great exhibit, well-trained and knowledgeable staff, and a promotional campaign that’s on-point ensures you have plenty of visitors. If your team put together a list of people they connected with at the show last year, this is the perfect way to reach out and reconnect that relationship. Either way, purchased lists of email addresses are absolutely junk. Of course, the more exciting the booth -- the easier it is to make enticing before the show. Connections. 3. Sending this email to those that you currently work with helps assert your business as a thought leader and displays your dedication to learning more about your industry. Click here to register now . She must also test to make sure the trade complies with the fund's investment policies, including investment limit restrictions and fund disclosure requirements. Pro Tip: Of course, the more exciting the booth -- the easier it is to make enticing before the show. Hopefully, none of you are still doing this, if you ever did. Email Campaign. Hoping to see you in in ! Here are some things to keep in mind while developing your trade show strategy: >> For more details about trade show best practices to support all efforts in your strategy, be sure to check out The Manufacturer’s Ultimate Guide to Trade Show Marketing <<. Just remember that if you opt to incorporate one of the previous to emails in your strategy, be sure to exclude those contacts from this email when you’re hitting the rest of your database. Use the promotion in pre-show marketing to create excitement, incentivize prospects to attend the show, and help attendees remember and seek out your booth during the conference. If your strategy is planned beforehand, you know exactly when and what you are sending week by week. For more tips and tricks about making the most out of trade shows, check out our comprehensive guide to trade show marketing: hbspt.cta._relativeUrls=true;hbspt.cta.load(1547213, '9cbe9011-7378-486d-9918-82092bdc53d2', {}); If you are executing digital marketing, congratulations! Plus, check out more resources about : Sending an email like this is a great way to assert your brand as being helpful and informative in your contacts’ minds. Achieving the results you want from a trade show is all about preparation. 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